Don’t overlook the words in your digital overhaul.
A website migration or refresh is a great opportunity to practise some digital feng shui – to rethink your goals, refocus your user journeys, archive all the content you don’t need any more, and ensure your content is aligned with your up-to-date proposition.
But done well, a migration is an opportunity to refresh and review not just the structure and design and look-and-feel of your digital presence – but the words too. What’s the point of spending all that time and effort and resource on a shiny new UX, a super-smart, contemporary new look and a cutting-edge CMS, only to pour back in all the tired words from your old site? And yet this happens, of course, and depressingly often.
So to make sure your website refresh is also a copy refresh, here are three key questions to have front of mind as you […]