If you’re a content marketer of any type, you know how crucial it is for your blog posts to make a splash.
If you were to look over my shoulder any day of the week, you’d see me checking my social sharing metrics.
Just this morning, I logged in to Buzzsumo to take a look at these numbers: (This image shows the social sharing metrics for QuickSprout.com over the past year. These are the four pieces of content that received the most social shares.)
Why? Because social sharing matters! This isn’t some sort of narcissistic kick. This is a data-driven way to see who’s sharing my content, how many shares I’m getting, what platform those shares are on, and why the articles are being shared.Obviously, it doesn’t matter how much content you’re putting out if nobody’s reading it.If nobody’s reading it, nobody’s sharing it.Ultimately, your content must be shared if you want […]