Many marketers can agree that events are powerful tactics that can help increase sales, drive engagement and deepen relationships. However, did you know that the content surrounding events is equally valuable?

Think of this event content as all of the data and information surrounding an event — not just the event name, date and description — but also things like metadata, images and RSVPs. Most of these elements are not currently published, collected or tracked. However, rich event content provides gives a detailed view of your events, and brings your audience much closer to attending.

For marketers, the benefits of event content stretch across the event lifecycle, from search engine optimization leading to increased traffic and attendance to post-event analytics, which will help inform future efforts. Imagine a world where you have all of this content for not only each event, but for the dozens, hundreds or even thousands of events […]

Read More www.smartbrief.com