So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator. Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points about smart content creation. On Monday, Brian broke down persuasive analogies — citing a particularly effective analogy Schwarzenegger used to make an environmental point. On Tuesday, Stefanie brought a little relief by making some excellent points about why you lose business to your competitors … and how you can start to crush them. Like grapes. And on Wednesday, I explained Jonah Sachs’s idea of “ freaks, cheats, and familiars ,” using good old Arnold as an example to demonstrate all three. On Unemployable, Brian talked with Robert Bruce about the difference between good marketing […]
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