The ‘Less Is More’ Content Strategy

The ‘Less Is More’ Content Strategy

What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy. You can drive higher shares, gain more links and attract significantly more traffic using a ‘less is more’ approach. Yes, you really can drive more traffic by publishing less content. It is not magic as I will prove below. Brian Dean of Backlinko has executed this content strategy to great effect. Brian has published just 53 posts over the last five years, less than one a month. These posts have driven nearly 4m visitors to his site. The average shares […]

Video Blogging: How to Create Consistent YouTube Content

Video Blogging: How to Create Consistent YouTube Content

Do you create videos to promote your business? Have you considered starting a regular video blog? To explore vlogging, I interview Amy Schmittauer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Amy Schmittauer , an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel, Savvy Sexy Social . She’s also the author of the brand-new book, Vlog Like a Boss: How to Kill It Online with Video Blogging . Amy explores how video blogging can help your business. You’ll discover what you need to start your own video blog. Video Blogging: How to Create Consistent YouTube Content featuring insights from Amy Schmittauer on the Social Media Marketing Podcast. Share […]