For the first time since the millennia, both web and enterprise content management systems are setting the same course Over the past year, we’ve witnessed a push to using headless CMSs. While the concept is far from new, the interest reflects a growing recognition that managing content for multiple channels is hard to do well while also managing those disparate channels. Meanwhile, in the enterprise space, there’s growing recognition that the old ECM deployment models have failed and leveraging content services is a better approach for managing enterprise content. For the first time since the turn of the millennia, web and enterprise content systems are setting the same course. The Underlying Problem with CMS What’s driving this two-pronged change is the realization that now more than ever — content matters. Enterprise content management (ECM) emerged as a way of combining the different content applications, including web content management (WCM), […]
Digital Strategy Content Marketing
