You Can Use 404s to Boost Your SEO. Here’s How.

The dreaded 404 error page.

We’ve all encountered it at some point.

And in my opinion, there’s no bigger buzzkill than getting hit with a 404 error when browsing a site.

You’re right in the middle of exploring interesting content, and all of a sudden, you’re thrown a curveball.If you’re not sure what a 404 page is, let’s look at a formal definition. According to Google , A 404 page is what a user sees when they try to reach a non-existent page on your site (because they’ve clicked on a broken link, the page has been deleted or they’ve mistyped a URL). Here’s what an ugly, generic 404 looks like: Not too flattering, huh?But you can pretty them up, like I did on Quick Sprout: You’ve seen 404s. You’ve cursed 404s. And your site might even have 404s. The problem with 404s What’s the big deal with 404s? Are they really […]

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