expertise - it's learned not bought
Content marketing has the capacity to resonate more powerfully with your customers because it’s carefully tailored to their needs and interests. Learn why I think content matters.
Digital Strategy & Marketing
With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. You can compete, but it’s not easy.
What’s the best way to manage your website? Static websites are invisible to Google. Learn how to make your website relevant.
Design & Development
Applications and a winning design make your site stand out. Learn why you should hire professionals for these tasks so you can focus on your business.
Don't Hire Me
I am a content management systems (CMS) expert, digital strategist and web project manager whose strengths lie in helping organizations improve the way they plan, create, author, maintain, publish and archive their digital properties. I also assist clients in determining the best ways to efficiently and effectively plan their digital marketing campaigns including leveraging social media, paid and affordable search marketing, customer retention management technologies and digital analytics tools. If my background sounds like something you need, fill out the form below and let's talk.
Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls – or at least tip the scales in favor of the promises? We recently put that question to the folks speaking at the Intelligent Content Conference March 28–30 in Las Vegas. One warning Read more about Content Technologies: How to Realize the Promises and Avoid the Pitfalls[…]
The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo chamber that paves the way for strategies and tactics before they hit mainstream. For instance. Consumers today ignore ads. They’re banner blind and doubling-down on ad blocking . As Read more about 3 ‘Spammy’ Website Tricks that Can Double Your Conversions[…]
Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word "video" is used in subject Read more about What Consumers Really Want From Your Video Content [Infographic][…]
It’s taken you more than 10 hours to write a blog post. You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its life. Now it’s time to get it out into the world! You excitedly press Publish, and … even days later … crickets. Heartbreaking, right? We all Read more about Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them)[…]
When email marketing first started becoming popular in the late 1990s, it was possible to get open rates over 80 percent . When AdWords started getting traction, you could buy clicks for high-volume keywords at very low cost. In the early days of content marketing, it was easy to rank in search. As time goes Read more about How to Use Psychology to Create High-Performing Content[…]
“If you’re not on the internet. You don’t exist.” Seth Godin said that – or maybe it was Winston Churchill? Whoever it was, they had a point. Dramatic? Definitely, but not any less true. If someone Google’s (it’s a verb now, right?) your business and it doesn’t show up, then you’re as good as dead. Read more about 33 Tips to Build a Memorable Online Brand[…]
Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and Read more about 5 Ways to Level Up Your Content Marketing Maturity[…]
22Today, it’s easy to get caught up in the glitzy, glamorous SEO tricks and tactics that are flooding the web. SEOs and marketers everywhere are focused deeply on things like site audits and the latest and greatest in Google algorithm updates, and that’s all well and good, but sometimes it means that the simpler and, Read more about Your Essential Guide to Internal Content Linking[…]
You’ve determined what content you need, who is going to write it and when. Yay workflow! But now it’s actually time to write. For some this can be a breeze, for others more of a challenge, especially when you’re creating content that needs to suit both business needs and user goals. Add on top of Read more about Writing for the web: 8 must-read articles[…]