The Need for Speed: How High Internet Speeds Are Revolutionizing Content Marketing

The speed of the internet is crucial to content marketing, as it affects the delivery, accessibility, and user experience of the content. As a result of the advent and availability of high-speed internet, content marketers are now able to create and distribute high-quality content more quickly and efficiently. We will explore the impact of high internet speed on content marketing, the advantages and challenges it presents, and the ways in which content marketers can optimize their strategies to take advantage of it.

The Impact of High Internet Speed on Content Marketing

The availability of high-speed internet has transformed content marketing in several ways, including:

Increase in video content: The availability of high-speed internet has led to an increase in video content in content marketing. In recent years, the popularity of video streaming has skyrocketed, with more people consuming video content on-demand than ever before. Video content is highly engaging, and it offers a more immersive and interactive experience compared to text-based content. With faster internet speeds, videos load faster, and users can stream them without buffering, resulting in a better user experience. This shift has a significant impact on content marketing, as it forces marketers to adapt their strategies to reach their target audience through the channels that they are most likely to engage with.

Moreover, video content is more likely to be shared and engaged with on social media platforms, which can help brands increase their reach and visibility. With the rise of high-speed internet, video content can be delivered to viewers in real-time, making it an effective tool for real-time marketing. According to Forbes:

According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.

Forbes: Video Marketing: The Future Of Content Marketing

Better User Experience:The high speed of the internet has significantly improved the user experience in content marketing. Content can now be accessed and consumed more quickly and efficiently by users. When content takes a long time to load or buffers frequently, users may not engage with it. As a result of high internet speeds, content marketers are able to provide their users with a seamless user experience, which leads to improved engagement rates and increased customer satisfaction.

Mobile Optimization: Mobile devices have become the primary means of accessing the internet, with over half of all internet traffic coming from mobile devices. Content marketers can now optimize their content for mobile devices thanks to high-speed internet. Content that’s mobile-optimized loads fast, fits small screens, and provides a smooth user experience. Having fast internet speeds makes it easier for users to access mobile-friendly content.

Real-time marketing: Real-time marketing involves creating content that is relevant and timely to current events, trends, or news. With high-speed internet, content marketers can create and distribute real-time content faster and more efficiently than ever before. They can quickly respond to current events and trends, and create content that is relevant and timely. This type of content can be shared on social media platforms in real-time, allowing marketers to connect with their audience in a more meaningful way.

Faster File Uploads and Downloads Lead to Better Collaboration

Previously, content marketers had trouble uploading and downloading large files like high-quality videos, images, and audio files due to slow internet speeds. The process could be frustrating and time-consuming, slowing down content creation. According to

The average business requires at least 25 Mbps of download speed and 3 Mbps of upload speed to conduct everyday tasks like emailing, exchanging files, using cloud-based software, and videoconferencing. In fact, these speeds are the FCC’s official broadband definition minimums. 

However, business internet speed requirements vary significantly between businesses, and your speed needs will likely increase as your business grows and you adopt more data-intensive processes. What Is the Best Internet Speed for Your Business?

With high-speed internet, content marketers can upload and download large files quickly and easily, so they can create and distribute content faster. As a result, they can get their content out to their audience faster, which is essential in today’s fast-paced world.

Real-time collaboration is also possible thanks to high-speed internet. Basically, content marketers can collaborate in real-time, anywhere. By eliminating the need for face-to-face meetings and allowing team members to work together efficiently, real-time collaboration can save you time and money.

In real-time collaboration, team members can provide feedback and make changes in real-time, which can improve content quality. As a result, content can be refined and improved much faster than before, which is essential in a changing market.

Challenges of High Internet Speed on Content Marketing

While high internet speed offers several advantages, it also presents some challenges for content marketing, including:

Increased competition

In today’s world, there is an endless amount of content available to consumers as more and more businesses are now able to create and distribute high-quality content quickly and efficiently. This means that it can be harder for content to stand out from the crowd, as there is now more content available than ever before.

To overcome this challenge, content marketers need to focus on creating content that is unique, relevant, and valuable to their target audience. This requires a deep understanding of their audience’s needs and interests, as well as a willingness to experiment with new formats and types of content.

Need for more sophisticated content

Moreover, content marketers need to be willing to invest in more sophisticated content, such as high-quality video content, interactive content, and personalized content. This type of content is more engaging and memorable.

Higher production costs

Creating high-quality content that can keep up with the high internet speed can be expensive. There are a number of factors that can contribute to the cost of creating high-quality content, including:

  • The cost of hiring writers, editors, and designers. Creating high-quality content requires a team of talented professionals with the skills and experience to produce content that is both informative and engaging. This can be a significant expense, especially for small businesses and startups.
  • The cost of tools and resources. There are a number of tools and resources that can be used to create high-quality content, such as video editing software, graphic design software, and content management systems. These tools can be expensive, especially for businesses that need to use them on a regular basis.
  • The cost of marketing and promotion. Once high-quality content has been created, it needs to be marketed and promoted in order to reach an audience. This can be an expensive undertaking, especially if businesses are using paid advertising or other forms of marketing.

Pressure to deliver more personalized content

One of the benefits of high-speed internet for content marketers is the ability to collect data on their audience’s preferences and behavior. With faster internet speeds, marketers can track user behavior more accurately, and analyze data in real-time to gain insights into their audience’s interests, preferences, and needs. This, in turn, allows marketers to create more targeted and personalized content that resonates with their audience, leading to better engagement and higher conversion rates.

Research shows that 80% of consumers are more likely to buy from a company that provides a tailored experience, furthering the need for a personalized content marketing strategy.

Search Engine Journal: Content Personalization: What Is It?

However, the demand for personalized content can also put pressure on content marketers to create more content that is tailored to the audience’s interests and needs. This can be challenging and time-consuming, as it requires a deep understanding of the target audience and the ability to create content that speaks to their unique needs and preferences.

Moreover, personalized content often requires more resources and expertise than traditional content, which can increase production costs and strain resources. Content marketers may need to invest in new technologies, tools, and platforms to collect and analyze data, as well as hire specialized professionals, such as data analysts, to help them make sense of the data.

How Content Marketers Can Optimize for High Internet Speeds

Here are some tips for content marketers on how to optimize for high internet speeds:

  • Create high-quality content that is visually appealing. With high-speed internet, consumers are more likely to engage with content that is visually appealing. This means using high-quality images, videos, and graphics in your content.
  • Use multimedia content. Multimedia content, such as videos and infographics, can be a great way to engage consumers and keep them interested in your content.
  • Make your content easy to share. Make sure your content is easy to share on social media and other platforms. This will help you to reach a wider audience.
  • Use responsive design. Responsive design ensures that your content looks good and functions properly on all devices, including mobile phones and tablets.
  • Optimize your images. Large images can slow down your website, so it’s important to optimize them for the web. This means reducing their file size without sacrificing quality.
  • Use a content delivery network (CDN). A CDN is a network of servers that deliver your content to users based on their location. This can help to improve the loading speed of your content for users around the world.
  • Test your website speed. There are a number of tools that you can use to test the speed of your website. This will help you to identify any areas where you can improve loading times.

The access to high speed internet has demonstrated the demand for personalized content won’t go away anytime soon, despite the challenges. Content marketers who want to stand out from the competition and engage their audience effectively will need to create personalized and targeted content as more businesses shift to digital channels and online marketing. Content marketers must invest in their skills, resources, and expertise, and embrace new technologies and strategies that allow them to create and distribute personalized content more efficiently.

The Importance of Content Marketing for Manufacturing Companies

In today’s rapidly evolving digital landscape, businesses must adapt their marketing strategies to remain competitive. Manufacturing companies, in particular, face increased competition and changes in the industry that require them to stand out from the crowd. One effective way to do so is through Content Marketing for Manufacturing Companies. Content marketing allows manufacturers to build brand recognition, attract and retain customers, and establish thought leadership. In this blog post, we will explore the importance of content marketing for manufacturing companies, the benefits it can provide, best practices for implementation, common challenges, and strategies to overcome them.

What Is Content Marketing and Why Is It Vital for Manufacturing Companies

Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The content can take many forms, such as blog posts, videos, social media posts, whitepapers, and more.

For manufacturing companies, content marketing is highly relevant as it enables them to showcase their expertise, demonstrate their thought leadership, and build brand recognition. It also allows them to educate potential customers on their products, services, and industry trends, ultimately helping them to attract and retain customers. Additionally, content marketing can provide a competitive advantage for manufacturing companies, enabling them to differentiate themselves from their competitors and position themselves as industry leaders. In short, content marketing can be an effective tool for manufacturing companies to achieve their marketing goals and succeed in today’s digital age. Mantec writes:

“Content marketing for manufacturing companies is becoming increasingly competitive every year. The percentage of organizations with mature or sophisticated content marketing strategies grew from 29% to 39% in 2020. Investing in content marketing allows you to keep up with industry leaders and gain a competitive advantage over manufacturing firms that are stuck in the past. Unlike traditional platforms that are cluttered with advertisements vying for attention, content-based channels provide a clear pathway to reach your target market.”

What Manufacturing Companies Need to Know About Content Marketing

Content marketing has become increasingly crucial for manufacturing companies due to several factors, including changes in the manufacturing industry, increased competition, and the importance of brand recognition.

Firstly, the manufacturing industry has undergone significant changes in recent years, with advancements in technology and increased globalization. As a result, it has become increasingly challenging for manufacturing companies to differentiate themselves from their competitors and maintain a competitive edge. Content marketing for manufacturing companies can help them to showcase their unique value proposition, thought leadership, and expertise, thereby distinguishing them from their competitors.

Secondly, the manufacturing industry has become increasingly competitive, with new players entering the market, and existing companies constantly seeking to expand their market share. Content marketing can be an effective tool for manufacturing companies to attract and retain customers by providing them with valuable information, insights, and solutions to their pain points. IndustryWeek writes: 

“Manufacturers are going through a fundamental rethink of their supply chain structures and long-term talent development plans as they look toward a post-COVID future. There is also a structural shift in priorities, attitudes and investments related to environmental consciousness. While ongoing inflation pains will hopefully stabilize as supply-chain capacity issues ease and the federal interest rate hikes work their way through the system, these structural shifts in the manufacturing sector, accelerated by the pandemic, may contribute to inflation in the mid- to longer term.”

Finally, brand recognition has become crucial for manufacturing companies as it can help them to establish trust and credibility with potential customers. Content marketing can help manufacturing companies to build their brand recognition by providing relevant and valuable content that resonates with their target audience. This can ultimately lead to increased brand loyalty, customer retention, and a competitive advantage.

The Benefits of Content Marketing for Manufacturing Companies

Content marketing can provide several benefits for manufacturing companies. By creating and distributing valuable content, manufacturing companies can achieve their marketing goals and succeed in today’s digital age. Here are some examples:

Attracting and Retaining Customers: Content marketing for manufacturing companies can help to attract and retain customers. By providing relevant and informative content, manufacturing companies can showcase their expertise, build trust, and establish a strong relationship with potential and existing customers. This can ultimately lead to increased customer loyalty, higher conversion rates, and revenue growth.

Thought Leadership: Content marketing can help manufacturing companies establish thought leadership. By sharing their expertise and insights through various content formats such as blog posts, videos, and webinars, manufacturing companies can position themselves as industry leaders, thereby increasing their credibility and reputation.

Build Trust: Content marketing can help manufacturing companies build trust with potential customers. By providing valuable and relevant content, manufacturing companies can address the pain points of their target audience and demonstrate their commitment to solving their customers’ problems.

Provide Competitive Advantages: Content marketing can provide a competitive advantage for manufacturing companies. By creating high-quality content that resonates with their target audience, manufacturing companies can differentiate themselves from their competitors and establish themselves as the go-to source for information and solutions.

Best Practices for Content Marketing in the Manufacturing Industry

Content marketing for manufacturing companies can be effective if certain best practices are followed. These include:

Identifying the target audience: Knowing your target audience is critical for manufacturing companies because it helps to ensure that the content they create is relevant, valuable, and resonates with their potential and existing customers. In today’s highly competitive manufacturing industry, understanding the needs and interests of your target audience is essential to building trust and establishing a competitive advantage.

Manufacturing companies must first identify their target audience, which may include engineers, procurement officers, or other professionals who are involved in the purchasing and decision-making process for manufacturing products. Once they have identified their target audience, they can begin to understand their pain points, interests, and needs. This information can then be used to create content that addresses their specific challenges and interests.

For example, if a manufacturing company’s target audience is engineers, they may create content that focuses on the latest technological advancements or best practices for designing and building products. By addressing these topics, the manufacturing company can establish themselves as a thought leader and build trust with their target audience, thereby increasing the likelihood that they will do business with them in the future.

Creating content that resonates with the target audience: Creating content that addresses the specific pain points and interests of your target audience is crucial for manufacturing companies for several reasons.

Manufacturing companies operate in a complex and technical industry, and their products and services can often be difficult to understand for those outside of the industry. By creating content that addresses the specific pain points and interests of their target audience, manufacturing companies can simplify complex topics and provide relevant and valuable information to potential and existing customers. Creating content that addresses your target audience’s specific pain points and interests can help to differentiate your company from your competitors. By providing unique insights and information that is tailored to your audience’s needs, you can establish yourself as a thought leader and create a competitive advantage in the market.

Leveraging different content formats: Leveraging various content formats is crucial for manufacturing companies because it allows them to engage with a diverse range of audiences who consume content in different ways. For example, some people may prefer to read blog posts, while others may prefer to watch videos or view infographics.

Manufacturing companies should take advantage of different content formats to appeal to different types of people and cater to their preferences. This approach increases the chances of engaging with their target audience and providing them with valuable information in a format they find appealing.

For example, a manufacturing company may create blog posts to provide in-depth insights into industry trends, videos to showcase their products and services, infographics to simplify complex topics, and social media posts to engage with their audience and promote their content.

Distributing content through various channels: Distributing content through various channels is crucial for manufacturing companies to ensure that their target audience sees their content. Manufacturing companies operate in a complex industry, and their target audience may not be actively searching for information related to their products and services. Therefore, it’s essential to distribute content through multiple channels to reach their target audience where they are most active and engaged.

Social Media Channels: The Importance of Content Marketing for Manufacturing Companies

Social media is one of the most effective channels for distributing content for manufacturing companies. Manufacturing companies can create social media accounts on platforms like LinkedIn, Twitter, and Facebook, and post their content regularly to reach their target audience. Social media allows manufacturing companies to engage with their audience and promote their content, which can lead to increased visibility and engagement. According to

“Far and away, the most effective social media platform for manufacturing marketers is LinkedIn, with 79% of respondents selecting this as a top producer of results in 2021. The next-highest answer was YouTube with 35% – a steep drop-off.”

Email marketing is another effective channel for distributing content for manufacturing companies. By sending regular newsletters and updates to their email subscribers, manufacturing companies can keep their audience informed about their latest products, services, and industry news. Email marketing is an excellent way to establish a direct line of communication with potential and existing customers and keep them engaged with your brand.

Crucial Role of a Blog in Content Marketing for Manufacturing Companies

Having a blog is an essential aspect of content marketing for manufacturing companies. A blog provides a platform for manufacturing companies to create and share valuable content with their target audience. By creating blog content that addresses their audience’s pain points, interests, and needs, manufacturing companies can establish themselves as thought leaders in their industry.

Blogs also provide an opportunity for manufacturing companies to showcase their expertise, knowledge and services. By creating in-depth, informative blog posts, manufacturing companies can demonstrate their expertise and build trust with potential customers. This trust can translate into increased brand recognition, leads, and sales.

Moreover, blogs can help manufacturing companies to drive traffic to their website. Search engines love fresh, relevant content, and blogs provide an opportunity for manufacturing companies to create and publish new content regularly. By optimizing blog content for search engines, manufacturing companies can improve their website’s search engine rankings and attract more organic traffic to their website.

In addition to attracting and retaining customers, a blog can also create a competitive advantage for manufacturing companies. A blog can differentiate manufacturing companies from their competitors by providing valuable information that sets them apart. By consistently producing high-quality blog content, manufacturing companies can build a strong online presence and attract more leads and customers than their competitors.

Strategies for Overcoming Content Marketing Challenges in the Manufacturing Industry

Content marketing can be a challenging task for manufacturing companies, but with the right strategies, it is possible to overcome these challenges. Here are some effective strategies for overcoming content marketing challenges in the manufacturing industry:

Outsourcing content creation: Outsourcing content creation can be an effective way for manufacturing companies to overcome the challenge of creating high-quality content consistently. Partnering with a content marketing agency or freelance writers can help manufacturing companies to produce high-quality content at a reasonable cost. 

Nevertheless, outsourcing content creation can sometimes result in poor results if the content creator does not have a deep understanding of the manufacturing industry. Outsourcing to a general content creator who lacks this knowledge can result in generic or irrelevant content that does not resonate with the target audience. For manufacturing companies, this is especially important as their audience is typically highly technical and requires specific knowledge to be engaged. It’s important for manufacturing companies to work with content creators who have a solid understanding of the industry and can create content that speaks directly to their target audience. According to Search Engine Land:

“Anyone can call themselves a freelancer and present a fluffed-up resume to impress. That doesn’t mean they can deliver. You’ll often end up with bad content, missed deadlines, or someone who ghosts you after you hire them.

Roughly half of companies outsource content writing, but one in ten stopped outsourcing because the results didn’t measure up.”

Focusing on quality over quantity: Manufacturing is often focused on producing large quantities of products. The manufacturing industry should, however, emphasize quality over quantity when it comes to content marketing. This is because manufacturing companies typically have a highly technical audience who require specific information and insights. In the age of information overload, quality content is more likely to stand out and capture the attention of a target audience. 

Utilizing analytics to track performance: Analytics are a powerful tool for manufacturing companies to measure the success of their content marketing efforts. By tracking metrics such as website traffic, engagement rates, and conversions, manufacturing companies can gain valuable insights into how their target audience is interacting with their content. These insights can be used to adjust content marketing strategies and create more effective campaigns. In addition, analytics can help manufacturing companies to identify which types of content are most popular with their target audience, allowing them to create more of the content that resonates with their audience. By continually analyzing metrics and adjusting strategies accordingly, manufacturing companies can stay ahead of the curve and ensure that their content marketing efforts are delivering the desired results.

The Impact of Content Marketing on Manufacturing Companies

In conclusion, content marketing has become a crucial tool for manufacturing companies to attract and retain customers, establish thought leadership, build trust with potential customers, and create a competitive advantage. To be successful, manufacturing companies should identify their target audience, create high-quality content that resonates with them, leverage different content formats, and distribute content through various channels. While outsourcing content creation can sometimes provide poor results, focusing on quality over quantity and utilizing analytics to track performance can help manufacturing companies overcome content marketing challenges. With the right approach, content marketing can have a significant impact on manufacturing companies, helping them stay competitive in an increasingly crowded marketplace.

Credibility Killers: Does Your Website Lack Curbside Appeal?

Michael Dillon Digital

My wife, who works as a real estate agent, uses a term to describe whether or not she feels a house will sell quickly or not: curbside appeal. No matter how good the neighborhood is, or how good the school district is, or even if the home is close to shopping and parks and other things people crave, if the curbside appeal of the home does not immediately grab your attention…forget it. Your home will not sell quickly. Whenever she takes on a new client, the first direction she gives to potential sellers is “make sure the front of the house sells itself.”

Websites have curbside appeal too; how well your site is done, and how accurate and current your information is presented, can tell much about your company. That is to say: the average potential customer looking to do business is very superficial; if your website is clean, organized and free from errors, they will most likely be drawn to it and may contact you for business. Have a website that looks out of date, riddled with old and inaccurate information and fuhgettaboutit; they will more than likely pass you right on by, even if your company is a well-run business juggernaut. Continue reading “Credibility Killers: Does Your Website Lack Curbside Appeal?”

Why are Content Blocking Sites Shooting Themselves in the Foot?

Like many of you, I do much of my business and pleasure news-reading online.  Thanks to Pocket, my queue of articles to read has exploded: I try to read 20 – 25 articles a week.

I said, try.

Because of my voracious appetite for knowledge, my favorite Chrome extension, next to Buffer, is AdBlock.  It has truly been a Godsend: as I referenced in a post a few years ago, because of all the ads and pop-ups and other annoying pushy sales messages, news sites were almost unreadable.  I was ready to give up until AdBlock became part of my toolkit; I am now able to read 95% online than I used to.

However, that 5% is still hanging out there unread and it’s because of messages like this:

7 Content Types That Gain the Most Engagement & Links

7 Content Types That Gain the Most Engagement & Links

What type of content should you create?

Answering this question can, at times, be stupefyingly difficult.

The world of content today is crazy, with volume (literally) growing by the second.

The content opportunities are numerous – blogs, articles, ebooks, infographics, social media updates, to name a few. Which should you be doing first or next, and how do you create these content types most effectively?Fortunately, deciding which types of content to invest in is as simple as evaluating your company’s goals and knowing a little bit about what kinds of material will best support them. Why Invest in Content Today? First things first, why invest in content?The answer to this one is easy: because creating organic, brand-enriching content is the only way to get noticed online today.In a world where ad blockers make it exceedingly difficult to buy attention (83 percent of people today wish they could filter out obnoxious ads) and […]

3 questions to have front of mind when refreshing your website copy

3 questions to have front of mind when refreshing your website copy

Don’t overlook the words in your digital overhaul.

A website migration or refresh is a great opportunity to practise some digital feng shui – to rethink your goals, refocus your user journeys, archive all the content you don’t need any more, and ensure your content is aligned with your up-to-date proposition.

But done well, a migration is an opportunity to refresh and review not just the structure and design and look-and-feel of your digital presence – but the words too. What’s the point of spending all that time and effort and resource on a shiny new UX, a super-smart, contemporary new look and a cutting-edge CMS, only to pour back in all the tired words from your old site? And yet this happens, of course, and depressingly often.

So to make sure your website refresh is also a copy refresh, here are three key questions to have front of mind as you […]

The Easy Guide to Creating Expert Roundup Articles

The Easy Guide to Creating Expert Roundup Articles

Expert roundup articles are my absolute favorite link building strategy.

You ask a question. Experts, peers and influencers provide their answers. You piece it all together and have a piece of content that’s naturally designed to be sharable.

What’s not to like?

Well, maybe it isn’t quite so easy. A good expert roundup can take a lot of time and effort to produce.Also, this type of content is hardly new. Some would even argue it’s overdone , with some going so far as to call for the death of expert roundups .Although there’s no guarantee you’ll achieve spectacular results, using this guide to creating expert roundup articles will help increase your chances of success. Step 1: Ask a Question The first (and most important) decision you’ll need to make is what question or topic your expert roundup article is going to cover. Be warned: This will make or break your article.There are […]

5 Popular Blog Post Topics That Everyone Loves to Share

5 Popular Blog Post Topics That Everyone Loves to Share

If you’re a content marketer of any type, you know how crucial it is for your blog posts to make a splash.

If you were to look over my shoulder any day of the week, you’d see me checking my social sharing metrics.

Just this morning, I logged in to Buzzsumo to take a look at these numbers: (This image shows the social sharing metrics for over the past year. These are the four pieces of content that received the most social shares.)

Why? Because social sharing matters! This isn’t some sort of narcissistic kick. This is a data-driven way to see who’s sharing my content, how many shares I’m getting, what platform those shares are on, and why the articles are being shared.Obviously, it doesn’t matter how much content you’re putting out if nobody’s reading it.If nobody’s reading it, nobody’s sharing it.Ultimately, your content must be shared if you want […]

You Can Use 404s to Boost Your SEO. Here’s How.

You Can Use 404s to Boost Your SEO. Here’s How.

The dreaded 404 error page.

We’ve all encountered it at some point.

And in my opinion, there’s no bigger buzzkill than getting hit with a 404 error when browsing a site.

You’re right in the middle of exploring interesting content, and all of a sudden, you’re thrown a curveball.If you’re not sure what a 404 page is, let’s look at a formal definition. According to Google , A 404 page is what a user sees when they try to reach a non-existent page on your site (because they’ve clicked on a broken link, the page has been deleted or they’ve mistyped a URL). Here’s what an ugly, generic 404 looks like: Not too flattering, huh?But you can pretty them up, like I did on Quick Sprout: You’ve seen 404s. You’ve cursed 404s. And your site might even have 404s. The problem with 404s What’s the big deal with 404s? Are they really […]

New eBook: 30 Essential Ingredients to Stock Your Content Marketing Kitchen

New eBook: 30 Essential Ingredients to Stock Your Content Marketing Kitchen

My mother was the chief cook in our household. It was a thankless job. Her customers were three kids with radically different ideas about what was edible and what was, like, totally grody.

When we asked what was for dinner—one of her least favorite questions—she would frequently answer, “Well, we could make peanut butter sandwiches, if we had any bread. Or any peanut butter.”

In other words, regardless of what your diners are craving, you can only make what you have the ingredients to make.

Mom’s little proverb holds true for content marketing, too. We have finnicky readers to please, people who won’t settle for filet mignon when they really want a classic PB&J. They’re increasingly demanding a more personalized menu: Research shows that over 200 million people use ad blockers to cut out content that isn’t to their taste. To make a crowd-pleasing recipe, you have to stock the right ingredients.For […]