The Weekly Digital Roundup

  • How NFL Players could challenge Fox News

    How NFL Players could challenge Fox News

    Wiretapping Trump Tower. Fake News. The Press is the Enemy. Much of the rhetoric that makes its way onto the Twitter feed of Donald Trump comes from a single source: Fox News. It is the single and only outlet that will not only give him fodder for his Tweets to …
  • Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI

    Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI

    A series of weekly videos shared on Facebook generated 15 new customers for you over the course of a month. Pop quiz: is that result worth the effort you put into it? There’s no way of knowing: You need to identify acquisition costs, marketing spend, lifetime value, and more; you …
  • LinkedIn Analytics: A Guide for Marketers

    LinkedIn Analytics: A Guide for Marketers

    Why do we care about metrics? Hootsuite’s senior manager of customer success, Gerard Recio, says it best: “Without measuring your social media efforts, how are you able to tell if your social strategy is working? Use analytics to establish baseline targets, then create short and long term goals to work …
  • 3 Strategic Ways to Get Links to Your Website

    3 Strategic Ways to Get Links to Your Website

    “Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content. I have, however, been on the receiving end of many link-building requests. And they’ve never …
  • Google’s Featured Snippets: How to Get Your Content to Appear

    Google’s Featured Snippets: How to Get Your Content to Appear

    In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets . The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward …
  • Which Content Marketing Strategies Have the Biggest Impact on Keyword Rankings?

    Which Content Marketing Strategies Have the Biggest Impact on Keyword Rankings?

    The term “content marketing” is a wide umbrella. It encompasses a plethora of different strategies and techniques. But at the end of the day, one of your primary goals is to create content that ranks as highly as possible on search engine results pages (SERPs). This is important because organic …
  • To Drive Massive Online Traffic, Start With What Your Audience Loves

    To Drive Massive Online Traffic, Start With What Your Audience Loves

    With content overload at an all time high, competing with heavy-hitting media sites seems impossible. They’ve staked their claim, and all the rest of us can hope for is to pick up the leftovers and eke out a meager living. Nonsense. On August 17th of 2016, Arthur Tubman and the …
  • Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar

    Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar

    Social media is arguably the most powerful growth tool on the internet. Ironically, it’s also the most difficult to master. In a study by Ascend2, 40% of digital marketers cited social as the “most difficult” channel to master (a tie for first with websites). Asked to identify the most difficult …
  • Why Does User Intent Matter So Much to Your SEO?

    Why Does User Intent Matter So Much to Your SEO?

    Once upon a time, search engines were robotic, mechanical, and mathematical. However, Google’s algorithm standards have since become much more focused on what those searching for information really want. As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your …
  • The Science Behind Successful Content

    The Science Behind Successful Content

    Content marketing is truly a science, and creating a solid campaign that delivers results is the ultimate experiment. You’re testing different variables in search of the exact combination of content elements that will engage your readers, educate your prospective customers, and shine a positive light on your company—all while ensuring …