The Weekly Digital Roundup

  • 7 Content Types That Gain the Most Engagement & Links

    7 Content Types That Gain the Most Engagement & Links

    What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing by the second. The content opportunities are numerous – blogs, articles, ebooks, infographics, social media updates, to name a few. Which should you …
  • 3 questions to have front of mind when refreshing your website copy

    3 questions to have front of mind when refreshing your website copy

    Don’t overlook the words in your digital overhaul. A website migration or refresh is a great opportunity to practise some digital feng shui – to rethink your goals, refocus your user journeys, archive all the content you don’t need any more, and ensure your content is aligned with your up-to-date …
  • The Easy Guide to Creating Expert Roundup Articles

    The Easy Guide to Creating Expert Roundup Articles

    Expert roundup articles are my absolute favorite link building strategy. You ask a question. Experts, peers and influencers provide their answers. You piece it all together and have a piece of content that’s naturally designed to be sharable. What’s not to like? Well, maybe it isn’t quite so easy. A …
  • 5 Popular Blog Post Topics That Everyone Loves to Share

    5 Popular Blog Post Topics That Everyone Loves to Share

    If you’re a content marketer of any type, you know how crucial it is for your blog posts to make a splash. If you were to look over my shoulder any day of the week, you’d see me checking my social sharing metrics. Just this morning, I logged in to …
  • You Can Use 404s to Boost Your SEO. Here’s How.

    You Can Use 404s to Boost Your SEO. Here’s How.

    The dreaded 404 error page. We’ve all encountered it at some point. And in my opinion, there’s no bigger buzzkill than getting hit with a 404 error when browsing a site. You’re right in the middle of exploring interesting content, and all of a sudden, you’re thrown a curveball.If you’re …
  • New eBook: 30 Essential Ingredients to Stock Your Content Marketing Kitchen

    New eBook: 30 Essential Ingredients to Stock Your Content Marketing Kitchen

    My mother was the chief cook in our household. It was a thankless job. Her customers were three kids with radically different ideas about what was edible and what was, like, totally grody. When we asked what was for dinner—one of her least favorite questions—she would frequently answer, “Well, we …
  • Benefits of event-based content marketing

    Benefits of event-based content marketing

    Many marketers can agree that events are powerful tactics that can help increase sales, drive engagement and deepen relationships. However, did you know that the content surrounding events is equally valuable? Think of this event content as all of the data and information surrounding an event — not just the …
  • How To Choose the Best CMS for Your Business Needs

    How To Choose the Best CMS for Your Business Needs

    When deciding to build a new website, many businesses’ first question is: what CMS should I choose? But picking a CMS isn’t about choosing whatever the best CMS in the market is. Every company’s needs are different and, accordingly, different CMS platforms will be best for different companies. Many companies …
  • Don’t Kill Your Audience’s Vibe with These Content Marketing Turn-Offs

    Don’t Kill Your Audience’s Vibe with These Content Marketing Turn-Offs

    As of 2017, the overwhelming majority ( 89% ) of B2B marketers use content marketing in some form. As you can imagine, how well marketers execute their campaigns varies quite a bit. Or, as The Content Marketing Institute would put it, there are differences in “content marketing maturity levels.” As …
  • How to Write Compelling Email Content Customers Want to Read [Infographic]

    How to Write Compelling Email Content Customers Want to Read [Infographic]

    As consumers, we’re often quick to delete emails that don’t seem relevant to us. So when we put on our marketer hats, we should be thinking about what our customers want to hear more than what our brands want to say. That may seem obvious, but writing compelling content is …