The ‘Less Is More’ Content Strategy

What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy. You can drive higher shares, gain more links and attract significantly more traffic using a ‘less is more’ approach. Yes, you really can drive more traffic by publishing less content. It is not magic as I will prove below. Brian Dean of Backlinko has executed this content strategy to great effect. Brian has published just 53 posts over the last five years, less than one a month. These posts have driven nearly 4m visitors to his site. The average shares […]