Do You Have a Plan to Scale Content Creation?

< All Articles    Content marketing seems simple enough…at first. You write content, then you publish it. I can’t help but be reminded of this scene from Mrs. Doubtfire : Daniel : What do I do? Tony : Well you take all these cans, you box ’em, you ship ’em. Then you box those cans over there, ship them, then more will come in. You box those, you ship those. Any questions? Daniel : After you box them…? Tony : You ship ’em. Lotsa luck, smartass For small marketing teams with one or two people, the content creation process can seem just as straightforward. Everyone is on the same page. You what’s being published and when. There are few points of failure. But what happens when the amount of content increases tenfold? What happens when you have 5, 10, or even 20 people contributing content on a […]