9 (More) Lessons From the World’s Best Content Marketing Brands

I write for CMI regularly, and each year the post that garners the most interest shows content marketing examples from brands who are killing it from around the web (you can also see the posts from 2015 and 2016 ). Of course, brands are continually impressing me with lessons both big and small. Combined with an advanced knowledge of content marketing , these nine inspiring brands will help to skyrocket your own content marketing campaign. 1. Surprise your audience like GE GE’s tagline of “Imagination at Work” couldn’t possibly ring more true. The 125-year-old brand consistently comes up with new ways of employing content marketing and is known for successful strategies on every medium imaginable. Consider the company’s foray into science-fiction comic books. In the mid-1950s, GE began publishing a series of comic books to get children interested in science. In 2015, it partnered with Wattpad to reimagine the […]