The Art of Seductive Content Marketing

Phil Connors is having a bad day … over, and over, and over. The arrogant Pittsburgh weatherman has once again been sent to cover the annual Groundhog Day event in Punxsutawney, Pennsylvania. He soon discovers that visiting once a year wasn’t all that bad, given that he’s now living this particular Groundhog Day again, and again, and again. It all begins at 6:00 a.m., the same way each day. The clock radio clicks on with Sonny & Cher’s I Got You Babe , followed by the declaration, “It’s Groundhog Day … and it’s cold out there!” After the initial shock wears off, Phil (played by national treasure Bill Murray) realizes he’s in a time loop. No matter what he does each day, there are no lingering consequences for his actions, because he wakes up and starts over again fresh the next morning. This initially leads to hedonistic behavior, such […]