1 Simple Content Fix: Talk to Your Audience, More News

PHOTO: Freedom II Andres Marketers may plan to focus on quality over quantity when it comes to content this year. Raise your hand if your goal includes creating content that resonates. No sales pitches — just some bleeding edge thought leadership. All fine intentions. But have those same marketers talked to customers to figure out what "value" means to them ? If not, they’re already starting down the wrong path. Read more . Here are some more of our favorites from the past week: A Sample of Our Stories Customer Experience Digital Workplace Information Management Featured Events Featured Research