Month: March 2017

The Internet is a noisy, overcrowded place. Building momentum for your brand is often an uphill battle, and getting your audience to buy in can be daunting. So, how do you get people to take you seriously? How can you go from being just a little fish in a vast ocean to becoming a recognizable brand or even a household name? One strategy that’s proven to be effective is influencer marketing. The number of brands using this strategy has grown exponentially over the past few years. In fact, “interest in influencer marketing has risen more than 90x from 2013 to the present.” Here are some other stats to give you a better idea of the state of this strategy at the moment: “Influencer marketing content delivers 11x higher ROI than traditional forms of digital marketing.” “Twitter users report a 5.2x increase in purchase intent when exposed to promotional content […]

Read More www.quicksprout.com

So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator. Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points about smart content creation. On Monday, Brian broke down persuasive analogies — citing a particularly effective analogy Schwarzenegger used to make an environmental point. On Tuesday, Stefanie brought a little relief by making some excellent points about why you lose business to your competitors … and how you can start to crush them. Like grapes. And on Wednesday, I explained Jonah Sachs’s idea of “ freaks, cheats, and familiars ,” using good old Arnold as an example to demonstrate all three. On Unemployable, Brian talked with Robert Bruce about the difference between good marketing […]

Read More www.copyblogger.com

In 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his wife. It ended with a public apology the following February. The superstar’s wholesome image unraveled publicly as one mistress after another came forth. Soon his marriage was lost, sponsorships gone, and fans bewildered. We were left wondering: Who was the real Tiger Woods anyway? Was everything we thought about him just a sham? Woods didn’t need a consultant to help him with his brand. He needed a therapist. He stated this himself in a somewhat bizarre 14-minute public apology. He also could have benefited from a crisis communications expert. But most importantly, Woods needed to figure out his identity – who he was and who he wanted to be. Identity is the foundation for authentic living. Many companies need to refocus on identity as well. […]

Read More contentmarketinginstitute.com

It’s no surprise that after all the time and energy you put into creating a blog post, you want it to generate the reads and engagements you feel it deserves. Researching, developing, and writing blog posts is only the first half of content marketer’s jobs. The other half of the day consists of making sure that all of your hard work creating the post doesn’t go to waste. Promoting your blog posts on the right platforms and through the right channels is vital if you want your content to be read. But promotion is a tricky subject. And most of the time, it includes paid social advertising campaigns that are poorly managed and don’t see strong results. With this as the norm, it’s no surprise that some content marketers have started re-posting their blog content on other domains to maximize its visibility. While this may seem like a good […]

Read More www.convinceandconvert.com