Are You Forgetting About Middle of the Funnel Content?

Are you creating great content and seeing no return? Are you baffled because your content performs great on social and generates a lot of traffic to your site, but results in high bounce rates and low conversion rates? Your problem may not be your content or the way you are promoting it. Your problem may be a lack of middle of the funnel content. If your site doesn’t bridge the gap between introductory content and decision stage content, how do you expect your audience to make that leap? I’m sure you have great content and your products / services page is superb, but none of that matters to your audience. Your audience thinks in one mode, and that mode is ‘what can you do for me today?’ Therefore, you need to provide valuable, educational content at every stage of the funnel. You’ve grabbed the attention of your audience, now […]