How to Create Exceptional Content Even If You Suck at Creating Content

One of the myths on the web today is that the people we look up to were mysteriously placed there by alien forces. They have some unknowable advantage over us that made them rise to the top. But that’s not the case at all. Everybody starts at the bottom. Everybody can rise to the top. This post will prove it. I just finished writing my sixth book, an epic tome called KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age . The publication is the result of more than a year of research conducted to answer one burning question: Is it possible for anybody today to use the Internet to become known in their field? First let me explain that being “known” is not the same as being famous. It’s not about having millions of fans and red carpet appearances. Being known is about […]