How to Make Your Content Marketing Impossible for Competitors to Copy

The more advancements in digital marketing we make and the more information on how to spy on competitors we share, the more those things are being adopted in various industries around the world. That means you’re more likely to be the target of a spying competitor. It’s all fun and games until they start using the same tactics to replicate the work you’ve been doing. Sometimes, competitors will piggyback on your hard work to steal market share and customers. When you’ve got a direct competitor shadowing your content marketing strategy, social engagement, and audience outreach, it’s enough to inspire vengeance and make you lose focus! I speak from experience. This has happened to me several times. It makes you question whether it’s something that should be promoted. Where’s the line between spying to replicate a competitor and just monitoring for awareness? It’s enough to make you question the ethics […]