How to Use Video Content to Accelerate Engagement

There’s no denying that today’s consumers are visual people. Did you know that landing pages featuring video content increase conversions by 80 percent? Video is by no means a new tactic in the realm of marketing. However, the trick is developing captivating branded content that brings an innovative engagement factor to the audience. Video content should do more than just inform and educate. It should tell a story that the viewer can relate to. There should be a certain level of mystique that provokes a reaction. Be honest: Would you rather learn about a brand from a compelling video or a wall of text? Let’s talk about four ways you can use video in your next marketing campaign to engage your customers like never before . Show, Don’t Tell, Your Unique Brand Story The hard truth of business these days is that there is an oversaturation of companies doing […]