How Your Content Can Be Your Best PR

According to BuzzSumo, the Internet grew by a little over 500 link building-related articles last month. Buzzsumo content analysis report Of course, this is a good thing, as everything that was published before April 24, 2012 can be safely disregarded thanks to Google’s Penguin update. Yes, 2012 happened forever ago, or at least that’s what it feels like, but some of those old posts and articles still pop up here and there in search results (speaking of link building done right). No doubt, link building is still an in-vogue topic not only because it is one of the most important ranking factors , but also because it’s a vital part of any brand’s credibility or PR strategy. People tend to purchase services or goods from familiar brands, so that means your company’s name has to resonate with your potential consumers when they are sifting through numerous other brands. Being mentioned by popular online news resources is one of the best ways to gain your clients’ trust. In this article, I am going to discuss some link building strategies that any company will find affordable to implement. Since I have in-depth expertise on building links through content creation and distribution, that’s what we’re going to focus on here. I strongly believe that basing your link building strategy on content management principles will not only earn you links but will also increase social shares along with referral traffic. Interviews Whether you’re presenting an existing idea in a new light, capturing a new audience, or simply growing your list of connections, interviewing the right people for their insight is a smart move that makes sense for brand publishers. However, it’s so easy to bungle or miss a potential opportunity. Below are a few things worth keeping in mind if you want to […]