“Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content. I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me. Now, I know there are smart people who work on behalf of clients to get links through these outreach initiatives. Strangely, I’ve never received a link request from a smart person. It’s usually just dopey people using bad email scripts and automation that some clown sold them on. They don’t even bother to modify the language, so you see the same lame emails over and over. Outside of receiving compensation for a link (which I would never accept and is just a bad idea in general these days), I don’t see why any online publisher would agree to these requests. What’s in it for us? So, if you’re looking to get links to your site for all the benefits that come with it (including enhanced search rankings ), maybe you should try a different approach. Let’s look at three that might work for you. 1. Guest posting Not a new approach, certainly. But guest writing for relevant and respected publications remains one of the best ways to gain exposure to an audience that builds your own. And of course you’ll want, at minimum, a bio link back to your site in exchange for your content contribution. Now, you may remember that Google at one point spoke out against guest posting for SEO . Yes, spammy sites submitting spam to other spammy sites in exchange for links is not smart — but that’s not what we’re talking about. I’m also not necessarily talking about content farms like […]
Digital Strategy Content Marketing
