How to Prove the Value of Social Media to Your CMO

Have you ever sat through a presentation that wasn’t meant for you? You stare blankly at a screen of numbers and nonsensical acronyms , then you disengage after five minutes and daydream about your after-work bike ride. When you’re trying to prove the value of social media to your CMO—or even CEO—you can’t afford to lose their attention. Their time is precious. Luckily, there are simple and effective ways to present your findings. The executives in your company don’t care about the day-to-day details of your brand’s social media strategy. They want to how your efforts are driving business goals. It’s your job to eliminate unnecessary data and present the findings that matter to the C-suite. What your CMO wants to know (and what metrics back it up) 1. How social contributes to revenue How has social contributed to the company’s bottom line? This is the most important question […]