Think Mobile-First for Your Mobile Content

“Think Mobile First” was a popular catchphrase a few years ago when the responsive web-site became popular and important; micro-displays of your website wouldn’t cut it anymore – users needed to have a whole new experience on their mobile device. Now that responsive layout is pretty well established, we as digital marketers need to begin thinking of a new mobile-first: content. Not just how your mobile content is laid out on the site, but rather is the content you are delivering appropriate for consumption on a mobile version of your site? Even though 77 percent of mobile searches were initiated at home or at work – where desktops are readily available , we are still stuck on mobile content in terms of layout; can you scroll, is it easy to click the CTA’s, is the alignment the same in horizontal as well as vertical. However, not much thought is […]