Leverage Your Network to Help Drive Your Own Branded Content

< All Articles    The Content Creation Conundrum If you’re looking to grow your business’s online presence, original branded content is the way to go. According to a Forrester study , 74% of business buyers conduct more than half of their research online before making a purchase. Original branded content allows you to: proactively engage with these prospective customers, establish your organization’s credibility, and increase the chances that prospects find you in the first place. The problem is that creating this content can turn out to be very time-consuming. And if you want to maximize the return you see on this content, the majority of the work actually occurs AFTER your content is published (if you’re interested in learning more about content promotion tactics, this blog post by Ameer Rosic is a great place to start). So what’s a business owner or time-constricted marketer to do?! Start […]