The Truth About How Often to Post in Social Media

Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time. You could fill Tom Brady’s trophy case with the amount of research that has been conducted on social media posting frequency. Our friends at CoSchedule, in fact, collated much of it to create this nifty consensus guide on when to post . It’s good stuff. But, it’s not true. None of it is true. Because all of those studies look at the success of each post in a vacuum. How many clicks, likes, shares, comments, etc. did a piece of social content get, and what happens to those baseline results when the frequency of publication goes up, or down? Every single one of […]