LinkedIn Analytics: A Guide for Marketers

Why do we care about metrics? Hootsuite’s senior manager of customer success, Gerard Recio, says it best: “Without measuring your social media efforts, how are you able to tell if your social strategy is working? Use analytics to establish baseline targets, then create short and long term goals to work towards.”

We’ve given you the rundown for analytics across Facebook, Instagram, Twitter, and Pinterest—so it’s about time LinkedIn got in on the action. To help you get the most out of LinkedIn analytics, we put together the following guide.