Use Design to Elevate Your Content Marketing

< All Articles    You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right? Not quite. Content marketing is getting increasingly competitive and noisy. In a 2015 survey by the Content Marketing Institute , 77% of marketers reported using content marketing for their strategy. 76% planned to increase their content production in 2016. With so much content fighting for the attention of your audience, marketers need more than just good writing to set themselves apart. As you plan your content marketing strategy, consider using design and visual storytelling to differentiate your content from the competition. Why design? Rather than explain why the visual element of content marketing is so important, let’s try the show, don’t tell method with an infographic: We are a visual […]