In recent years search engines have been optimized around users needs and their search experience . Google has evolved in rewarding content that is valuable and relevant to readers. Modern-day SEO is all about user intent , and you can improve your online presence by focusing on several key psychological principles to entice your readers, rank well in the search rankings and ultimately, help grow your business. Let’s take a look at some ways you can understand your audience and the steps needed to create content that gets found in Google. Customer Personas Should Direct SEO Online marketers love to get into the heads of their customers. We do this with A/B testing, analytics, and other methods to understand what our audience does when they consume our content. One tool to understand the mind of your target audience is to build customer personas.