Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources

Year after year, many content teams are asked to deliver more and better content with the same staff and budget. In fact, 73% of B2C marketers say they plan to produce more content in 2017 than they did in 2016. But how? Here are three foundational tips for increasing output without burning out your team and losing the talent you rely on. (You may be surprised that only one tip is directly related to the content.) 1. Learn to say no to unnecessary work One way to scale your work with the resources you have is to let go of any content tasks that aren’t meeting your team and company goals . While this can be tricky to determine, there’s one simple question to ask, according to Michele Linn : Would anyone miss your content if you did not publish it? Ouch. Obviously, if you’re just starting down a […]