Why It’s Time to End Self-Promotional ‘Content Selfies’

Why It’s Time to End Self-Promotional ‘Content Selfies’ “We need to create valuable content that speaks to our buyers’ needs.” “Sell value, not products.” “Our marketing needs to be less about us, and more informative.” Content should be at the center of your marketing efforts. That’s not earth-shattering, but an all too obvious fact in our buyer-centric world. A recent survey from Demand Gen Report and SnapApp found that the majority of B2B marketers are already using or are planning to use content as a central component of their campaign strategy. We can talk the talk but, as it turns out, have trouble actually delivering on what we promise. We’re doing a whole lot of speaking in platitudes like “content is king,” but there doesn’t seem to be a whole lot of “doing” actually happening. A small number—just 18 percent—of B2B marketers say they are “extremely confident” in the […]